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Eva, how do you pass your quarantine?

Eva Geraldine: Just like everyone else, I’m cooking, cleaning, talking on the phone with my friends and family, and also revising my clothes. I’ve found recently so many nice things that I completely forgot about. I’m looking at my wardrobe from another perspective, thinking about how to recycle and restyle the items I don’t wear. I would mix them in an unusual way, or adjust the fit.

What is your background in fashion?

E.G.: I started working in fashion in my 20s, moving to New York and getting an intern job, very ‘Devil Wears Prada’ style. Since then I was working on different positions, in New York and London, and at the end I moved back to Italy to be a fashion editor. About 4-5- years ago I decided to change my career, trying to give it a real purpose. This is how I turned to sustainable fashion.

Many people will be inspired by your story! I’m on your side, being interested in sustainable fashion. How do you support ethical fashion?

E.G.: I’m working as creative consultant for ethical fashion brands abroad, helping them to enter into the fashion business. I’m trying to add a truly fashionable concept to ethical projects, which usually lack this aspect. For this purpose I travelled to Kenia, Burkina Faso, Mali, Afghanistan – which is very different from working for Prada team! The local designers have good ideas, but they need vision, and I need lots of patience to work with the artisans. But the quality of their work is incredible, and even I would like to promote collaborations between established European designers and these artisans. And some oh their creation we also sell on Goooders.

You’re doing great job! Tell us about your Goooders project.

E.G.: It’s a multilayered concept. Goooders.com is a brand, a platform, a guide – many different things. The main idea is bringing to the market beautiful and meaningful, sustainable, eco-friendly creations. It started from conscious travelling with pop-ups in luxury hotels (as in Paris, on Amalfi Coast).The e-commerce initially was only aimed to give a hint about what we have in pop-up stores, but now, when everything is going digital due to the situation, we are moving all our experiences into online – as our SoFa, So Good travel experience dedicated to various destination with high sense of realism. I would like to bring the idea of conscious living.

Can you give us some advice on how to be more sustainable?

E.G.:You can be eco-sustainable, trying to consume less plastic and buying at farmers markets where you have paper packaging. Always carry your personal multiuse water bottle. Try to use less the elevator and switch off the lights when you don’t need it: when a bunch of people does it, we’ll make difference. Do nice things for others, for your environment and the people who surround you. Upcycle your clothing: restyle, think about new ways of using, cut off the collar of your white shirt or make a skirt shorter – experiment!

What your summer wardrobe consists of?

E.G.: Definitely, a white shirt, which is the base of my wardrobe. Also, I’m in love with pareos in nice fabrics for summer, which you can wear as a top, a skirt, or a dress. Pajamas, I’m a big fan. And it’s getting more and trendier nowadays! I would pair them with some nice accessories, or shoes, to make it look fancy. We have some nice ones at Goooders.com – it’s Made in India and fair-trade. Also, kimonos are a great thing for summer, especially for a night out.

What is your vision for future?

E.G.: I’m thinking about more and more collaborations, at deeper levels – to my mind, this is the future model. For example, Goooders and Nike. For my business this will be the way. I think we all will be more open to interaction in general. I’m dreaming about launching a Goooders hotel in a sustainable and luxury destination.

What is the best advice you’ve ever received?

E.G.: Be yourself!

Name 3 things you’re craving to do when the quarantine’s over?

E.G.: Having my morning cappuccino at the corner bar where I’m a regular. I really miss the seaside (my grandmother lives in South of France, and my mother in Tuscany by the sea), so I would probably take a drive along the coast. And I would love to catch up with my friends, laughing together in person.

It has been a while that Milan has its statutory position in fashion world. This spring summer season it has not changed the role, even embrace it. People were as warm as the weather and cappuccino that was the only meal you could afford during busy appointments schedule. Fashion will feed us next season with jungle safari mood and maxi glasses and shoulders on everything. My personal catch were gloves, boots and maxi necklaces. Here my 5 favorite from #SS20 season :

С давних пор у Милана было свое статусное положение в мире моды. В этом весеннем летнем сезоне он не изменил роль, а еще раз ее подтвердил. Люди были так же теплы, как погода и капучино, которое выступало единственной едой, которую можно было себе позволить во время плотного графика встреч. Мода накормит нас в следующем сезоне настроением из джунглей и сафари и макси-очками и плечами практически во всем. Мой личный улов оставили перчатки, ботинки и макси-ожерелья. Вот мои 5 фаворитов с # SS20 сезона:

Fendi

Silvia Venturini Fendi described it as “a solar mood”: that anxiety-free state of sun-kissed, serotonin-boosted, high-summer bliss that the Italians—with their enviably looong August holiday—know exactly how to cultivate. I felt like she wanted to take us to city jungle safari with all of the looks in the show. Combination of the textures and colors was like divine summer melody. Maybe cos after all she said “I want women to feel natural and good in these clothes.” Nobody knows Fendi like a Fendi.

Сильвия Вентурини Фенди охарактеризовала показ как “солнечное настроение”: то состояние без тревоги, в котором присутствуют поцелуи солнца, серотонин, летнее блаженство, которое итальянцы – с их завидными августовскими каникулами – точно знают, как культивировать. Мне показалось, что она хочет отвезти нас в городские джунгли или сафари вместе со всеми образами из шоу. Сочетание текстур и цветов было похоже на божественную летнюю мелодию. Может, потому она сказала “Я хочу, чтобы женщины чувствовали себя естественно и хорошо в этой одежде.” Никто не знает Фенди, как Фенди.

Philosophy by Lorenzo Serafini

Philosophy’s Lorenzo Serafini re-created the silhouette of a belted royal blue jacket with the big, rounded shoulders of the era for his Spring collection. Princess Stephanie of Monaco and her sister, Princess Caroline, made quite an impression on him when he was a young boy in Italy. The ’80s-era photos on Serafini’s mood board looked surprisingly contemporary: jackets were Chanel tweed; these were bisected by marinière stripes for a more low-key vibe. In a flip of that script, Serafini also showed jean jackets all decorated with ribbon and rose that gave to all collection a delicate touch.

Лоренцо Серафини из философи воссоздал силуэт опоясанной роскошной синей куртки с большими округлыми плечами эпохи для своей весенней коллекции. Принцесса Монако Стефания и её сестра, принцесса Каролина, произвели на него довольно сильное впечатление, когда он был маленьким мальчиком в Италии. Фотографии 80-х годов на мудборде Серафини выглядели на удивление современно: куртки были как твид шанель. Они были разбавлены матросскими полосками для более скомного вайба. В реверсе того сценария Серафини также показал жанровые куртки все украшенные лентой с розой, которая внесла в коллекцию тонкий штрих.

Etro

Haute hippie heritage chic is basically the DNA of the house. And they do all the basics of this look well: ruffly, floaty dresses in mini and maxi lengths; intricate Silk Road–like vests and boleros; pirate boots and gladiator sandals festooned with metal butterflies. This season the news was the shirts, tailoring in general (which included an elegant and seasonless three-piece suit in brocade), and the sweaters, which were multi-textural, appliquéd, and fringed. Toss one over a tailored suit for extra warmth on a brisk summer night, and you would always feel chic and original. Now all you need is a ride in a balloon somewhere in Nevada or Coachella.

Шик наследие хиппи – это основа в ДНК модного дома. И Этро удачно делает базовые элементы: оборки, летящие платья в мини и макси-длине. Замысловатые болеро и сложные жилеты подобные шелковому пути. Пиратские ботинки и гладиаторские сандалии с металлическими бабочками. В этом сезоне из новинок были рубашки, пошив в общем (который включал в себя элегантный и без сезонности трикотажный костюм в брокаде), и свитера, которые были многотекстурные, аппликаторные, и с бахромой. Теперь все, что вам нужно – это прокатиться на воздушном шаре где-нибудь на фестивале в стиле Коачела.

Gucci

Alessandro Michele is a natural provocateur, but the biggest shocker was how he embraced the sexiness. He has typically preferred quirk to kink, but not today. Riding crops (a reference to S&M and to the house’s equestrian heritage) black vinyl chokers put the finishing touch on scoop-neck leotards and high-slit midi skirts. Tailor labels on the sleeve cuffs and pant hems of those ’70s-by-way-of-’90s suits read Gucci Orgasmique or Gucci Eterotopia. He’s turned attention from surface details to silhouette and convert a generation to a what’s-old-is-new-again brand of elegance.

Алессандро Микеле – естественный провокатор, но самым большим ударным было его подчерк сексапильности. Он обычно предпочитал причудливость, но не сегодня. Ездовая культура (отсылка к S & M и конному наследию дома) черные виниловые чокеры ставят отделку прикосновением к ковшовым леотрядам и высокошовным миди юбкам . Адаптируйте наклейки на рукавные манжеты и трусики тех костюмов 70-х годов в 90-х годах с надписью Gucci Orgasmique или Gucci Eterotopia . Он обратил внимание от поверхностных деталей к силуэту и конвертировал поколение в то, что старое-новое-опять в бренд элегантности.

Versace

The tailored coatdress that opened the show was a killer outfit. Interestingly, a particular kind of ’90s sexinesss—heavy on the black and the stilettos—is trending in Milan. With this collection, Donatella confirmed that she has a more vital claim to the era than just about anybody. As for fashion as entertainment, the stakes have just been raised, not without an epic finale of Jenifer Lopes.

Идеально пошитое платье- пальто, которое открыло шоу, было убийственным нарядом. Интересно, что в Милане тренд на особый вид сексинессов 90-х – тяжелые на черном и стилето. С помощью этой коллекции Донателла подтвердила, что у нее есть более жизненно важные претензии к эпохе, чем просто к кому-либо. Что касается моды как развлечения, то ставки только что были повышены, что не обошлось без эпичного финального выхода Дженифер Лопез.