Tag Archives: creative

Arthur Elgort: The Photographer Who Boosts My Creativity

I fell in love with Arthur Elgort’s work as soon as I saw his photography for the first time. I felt like his creative eye was so in line with mine: just look at his shooting with Kate Moss walking down the street in swimsuit back in 1995, and think about my swimwear editorial for l’Officiel Baltics at Como lake with a model catwalking the city in a bikini! I didn’t know anything about it before, but the this similarities in the vibe stunned me.

Я влюбилась в работы Артура Эльгорта с первого взгляда. Я сразу же почувствовала, что его творческий взгляд так близок моему: только посмотрите на его съемку с Кейт Мосс, идущей по улице в купальнике в 1995 году, и вспомните мой эдиториал на Комо для l’Officiel Baltics с моделью, разгуливающей по городу в бикини! Раньше я ничего не знала об этом фотографе, но такое сходство в атмосфере ошеломило меня.

I like that his photography is effortless and refined at the same time. It gives you a feeling of nonchalance while everything is perfectly orchestrated in his snaps. Like this picture of Christy Turlington speaking over the phone on the floor in a hotel, wearing an impeccable Chanel dress. I love everything about this image.

Мне нравится то, что его фотографии непринужденные и в то же время изысканные. Это дает ощущение беззаботности, в то время как в его снимках все идеально организовано. Как на этой фотографии Кристи Терлингтон, которая разговаривает по телефону на полу в отеле, одетая в безупречное платье Chanel. Мне нравится все в этом кадре.

In 80s and 90s Arthur was working with the best supermodels of the time. That’s why his shots are so great: he could obtain the coolest posing, the classiness, the perfection of a body, the attitude…. Everything contributed to a creation of a perfect snap. His favourite models were Linda Evangelista, Christy Turlington, Claudia Schiffer, Ines de la Fressange, Cindy Crawford. And they gave him the best of their personality and professionalism.

В 80-х и 90-х Артур работал с лучшими супермоделями того времени. Вот почему его снимки так хороши: он мог получать лучшие позы, совершенство тела, породу и аристократизм этих девушек … Все способствовало созданию идеального снимка. Его любимыми моделями были Линда Евангелиста, Кристи Терлингтон, Клаудия Шиффер, Инес де ла Фрессанж, Синди Кроуфорд. И они дали ему лучшее из своей личности и профессионализма.

I’m hugely inspired by his spiciness and a hint of provocation. He was not interested in showing nudes, but in creating appetite. His models are not undressed, they invite you to imagine what they are hiding. Like this snap of Evangelista covering her naked body with a wide brimmed hat, or Cindy walking Paris in a dress showing her hips underneath the bows.

Меня невероятно вдохновляет пикантность и провокационность его работ. Элгорту интересно не обнаженное тело, а возбуждение аппетита. Его модели не раздеваются, они предлагают вам представить, что они скрывают. Например, эта фотография Евангелисты, прикрывающей свое обнаженное тело широкополой шляпой, или Синди, идущей по Парижу в платье, обнажающей бедра под бантами.

Also, Elgort’s sense of humour is amazing. There’s irony, playfulness, unexpected situations, crazy locations, the most inappropriate outfits that work so well in the shots.

Кроме того, у Элгорта потрясающее чувство юмора. В его кадрах всегда присутствуют ирония, игривость, неожиданные ситуации, сумасшедшие локации, самые неподходящие наряды, которые в итоге так классно смотрятся на снимках.

Arthur Elgort was born in 1940 in New York and originally studied painting. Finding this form of art too limited, he decided to try photography and soon discovered it was a talent. He debuted in British Vogue in 1971 and woke up famous, starting to collaborate with the most prestigious fashion magazines in USA and in Europe.

Артур Элгорт родился в 1940 году в Нью-Йорке и первоначально изучал живопись. Посчитав этот вид искусства слишком ограничивающим, он решил попробовать себя в фотографии и вскоре обнаружил, что это его талант. Он дебютировал в британском Vogue в 1971 году и проснулся знаменитым, начав сотрудничать с самыми престижными модными журналами США и Европы.

For over 50 years Arthur has been a major influence, from his Vogue covers to his luxury-brand ad campaigns, his work is an inspiration. His style and influence created infinite possibilities in the world of fashion photography which he continues to explore today from his base in New York City. 

Более 50 лет Артур является одним из самых влиятельных фешн-фотографов, снимая обложки Vogue и рекламные кампании люксовых брендов, которых продолжает вдохновлять его работа. Его стиль открыл безграничные возможности в мире модной фотографии, который он продолжает исследовать и сегодня в своем ателье в Нью-Йорке.

All photos are courtesy of Arthur Elgort archive: https://www.arthurelgort.com/

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My Interview with Eva Geraldine Fontanelli, Italian fashion icon and founder of Goooders

Eva, how do you pass your quarantine?

Eva Geraldine: Just like everyone else, I’m cooking, cleaning, talking on the phone with my friends and family, and also revising my clothes. I’ve found recently so many nice things that I completely forgot about. I’m looking at my wardrobe from another perspective, thinking about how to recycle and restyle the items I don’t wear. I would mix them in an unusual way, or adjust the fit.

What is your background in fashion?

E.G.: I started working in fashion in my 20s, moving to New York and getting an intern job, very ‘Devil Wears Prada’ style. Since then I was working on different positions, in New York and London, and at the end I moved back to Italy to be a fashion editor. About 4-5- years ago I decided to change my career, trying to give it a real purpose. This is how I turned to sustainable fashion.

Many people will be inspired by your story! I’m on your side, being interested in sustainable fashion. How do you support ethical fashion?

E.G.: I’m working as creative consultant for ethical fashion brands abroad, helping them to enter into the fashion business. I’m trying to add a truly fashionable concept to ethical projects, which usually lack this aspect. For this purpose I travelled to Kenia, Burkina Faso, Mali, Afghanistan – which is very different from working for Prada team! The local designers have good ideas, but they need vision, and I need lots of patience to work with the artisans. But the quality of their work is incredible, and even I would like to promote collaborations between established European designers and these artisans. And some oh their creation we also sell on Goooders.

You’re doing great job! Tell us about your Goooders project.

E.G.: It’s a multilayered concept. Goooders.com is a brand, a platform, a guide – many different things. The main idea is bringing to the market beautiful and meaningful, sustainable, eco-friendly creations. It started from conscious travelling with pop-ups in luxury hotels (as in Paris, on Amalfi Coast).The e-commerce initially was only aimed to give a hint about what we have in pop-up stores, but now, when everything is going digital due to the situation, we are moving all our experiences into online – as our SoFa, So Good travel experience dedicated to various destination with high sense of realism. I would like to bring the idea of conscious living.

Can you give us some advice on how to be more sustainable?

E.G.:You can be eco-sustainable, trying to consume less plastic and buying at farmers markets where you have paper packaging. Always carry your personal multiuse water bottle. Try to use less the elevator and switch off the lights when you don’t need it: when a bunch of people does it, we’ll make difference. Do nice things for others, for your environment and the people who surround you. Upcycle your clothing: restyle, think about new ways of using, cut off the collar of your white shirt or make a skirt shorter – experiment!

What your summer wardrobe consists of?

E.G.: Definitely, a white shirt, which is the base of my wardrobe. Also, I’m in love with pareos in nice fabrics for summer, which you can wear as a top, a skirt, or a dress. Pajamas, I’m a big fan. And it’s getting more and trendier nowadays! I would pair them with some nice accessories, or shoes, to make it look fancy. We have some nice ones at Goooders.com – it’s Made in India and fair-trade. Also, kimonos are a great thing for summer, especially for a night out.

What is your vision for future?

E.G.: I’m thinking about more and more collaborations, at deeper levels – to my mind, this is the future model. For example, Goooders and Nike. For my business this will be the way. I think we all will be more open to interaction in general. I’m dreaming about launching a Goooders hotel in a sustainable and luxury destination.

What is the best advice you’ve ever received?

E.G.: Be yourself!

Name 3 things you’re craving to do when the quarantine’s over?

E.G.: Having my morning cappuccino at the corner bar where I’m a regular. I really miss the seaside (my grandmother lives in South of France, and my mother in Tuscany by the sea), so I would probably take a drive along the coast. And I would love to catch up with my friends, laughing together in person.

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summer blues and sneakers

hola my dears !!! Did somebody say that in jazz are only girls? Well in the blues also then. It doesn’t matter the season but the blues are rocking in every 50 shadow variations!!!

Svetlana Shashkova smile In Patrizia Pepe lace dress

Which one is your favourite ? For me is the matter of the season, in cold time of the year is navy and in a summer is azure. If you are into this kind of tasting state this look will be your favourite effortless – chic to go for any occasion (office approved).

Svetlana Shashkova In Patrizia Pepe lace dress and sneakers

When summer in a city it is all about that bass and lace dress. Pairing them up with sandals, pumps, loafers and boots is perfect but with sneakers it looks even better !!! 

Svetlana Shashkova In Patrizia Pepe lace dress dasy bag

you’ll find it unexpected and cool. Do you remember that story  with Bulgari bracelet ? So if you get one you can transform it into choker -staple piece of the season accessorising. Enjoy 

Svetlana Shashkova In chic Patrizia Pepe lace dress

Hola дорогие мои!!! Кто-то говорил, что в джазе только девочки? Хорошо тогда в блюзе также. Не имеет значения, что за сезон но blues потрясающий во всех 50 вариаций оттенков !!!

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Какой  Ваш фаворит? Как по мне это вопрос сезона, в холодное время года navy  и летом голубой. Если вам в этот вид по вкусу тогда этот наряд будет фаворитом chic и без особых усилий на вынос  для любого случая (для офиса тоже подходит ).

Svetlana Shashkova In Patrizia Pepe lace dress and sneakers ysl

Когда в городе лето это – все о том басе и кружевном платье. Совмещая их с сандалиями, лодочками, мокасинами и ботинками прекрасно, но с кроссовками это выглядит еще лучше!!!

Svetlana Shashkova In stunnning  Patrizia Pepe lace dress

Вы сочтете это неожиданным и cool. Вы помните историю с браслетом Bulgari? Таким образом, если у вас есть такой Вы можете преобразовать его choker  – основной элемент сезонных украшений.

Svetlana Shashkova In Patrizia Pepe  blue lace dress

Enjoy 

wearing:

Patrizia Pepe lace azure dress

Saint Laurent sneakers

D’asy purse

Bulgari bracelet -choker )

where:

Milano Porta Genova

Photography:

Aleksei Kipenko

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Crunchy, classy and cool , from work till evening

That sweet spring time, when you are feeling bold and ready to take off all outwear… And suddenly got a cold flue ? Oh, thats not the best thing to go… keep it cool and classy and layer up as a cabbage) take your work  wear to the next level !!!

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Spicing things up with casual details and accessories. It  will make you look effortlessly chic, polished and fresh in the same time. 3 simple ingredients : socks, denim vest and cashmere poncho-sweater …

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guess, tastes good also for an evening 😉 What you would say ?

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То сладкое весеннее время, когда Вы чувствуете себя достаточно смелыми и готовыми снять всю верхнюю одежду… И внезапно получили простуду ? О, это не самая лучшая затея … сохраняйте спокойствие, и одевайтесь многослойно как капуста)

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Перенесите  Вашу рабочую одежду к следующему уровню!!! Подправите кежуал деталями и аксессуарами. Это вам придаст шик без многих усилий, будет изыскано и свежо в то же самое время.  3 простых ингридиента: носки, джинсовый жилет и кашемировое пончо-свитер …

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предполагаю, будет вкусно и на  вечер 😉 Что скажете ?

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wearing:

vintage denim vest

poncho -sweater Ralph Lauren

pearl me up pencil skirt Nat On the Net 

socks gallo

Stuart Weitzman pumps

Bulgari and Elieli Gioielli Bracelets

where:

Torino, Porta Nuova

photography:

Andrea Asti 

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